ounded by husband-and-wife duo Nancy and Tony Javaheri, NFJ is a genuine family affair . Their surname wasn’t just a name—it was their vocation, passed down through generations of skilled jewelers. This legacy instills a profound sense of responsibility in maintaining the quality, authenticity, and artistry associated with their craft.
In early 2021, the next generation—Nancy’s daughter Nikki—joined the team. Under her parents’ guidance, she quickly honed her talents, blending tradition with fresh, modern aesthetic perspectives . Today, the business thrives as a harmonious triad, honoring its past while evolving for the future.
Craftsmanship & Product Philosophy
NFJ takes immense pride in offering custom, personalized fine jewelry crafted on-site in their Los Angeles workshop :
- Precious metals only: NFJ exclusively uses 14k/18k gold (white, yellow, rose) and platinum. They avoid silver, gold-fill, and vermeil, reinforcing their commitment to enduring quality .
- Local production: Nearly all pieces are fabricated by local artisans in L.A., ensuring expert oversight at every stage and supporting the local economy .
- Bespoke customization: Clients can tailor nearly every aspect of design—from metal type and gemstone choice to setting style—making each creation as distinctive as its wearer .
This model reflects their belief that superior quality shouldn’t be overpriced—fine jewelry is meant to be accessible, meaningful, and treasured for generations .
Product Range & Collections
NFJ offers a diverse yet curated selection of fine jewelry:
- Rings – From everyday stacking bands to exquisite engagement and cocktail rings.
- Necklaces – Featuring pendants, chains, and statement collars.
- Earrings – Ranging from delicate studs to glamorous drop designs.
- Bracelets – Including classic bangles and intricate link styles.
Signature pieces include custom engagement rings featuring ethically sourced diamonds, colored gemstones, and inventive halo or vintage-inspired settings. NFJ’s flexible approach allows clients to create personalized heirlooms reflecting their identities and milestones.
Commitment to Customers
Customer relationships are at the heart of everything NFJ does, highlighted by:
- Educative consultations: The team dedicates time to explain metal types, gemstone qualities, and design considerations, empowering customers to make informed decisions .
- Transparent pricing: NFJ strives to debunk the myth that higher price means higher quality, offering reassurance that investments match the authenticity of materials and workmanship .
- Responsive service: They’re accessible via email to discuss custom ideas or modifications. Each piece ships in 5–7 business days, with expedited (next-day) shipping available for jewelry valued over $5,000 .
- Post-sale support: While online purchases are final, NFJ stands by its products—addressing customer concerns promptly via email .
These elements cultivate trust, satisfaction, and lifelong customer relationships.
Testimonials & Reputation
Client experiences reflect NFJ’s integrity and excellence:
- “The best jewelers ever… honest, trustworthy, great taste… for 25 years!” — Denise Noparstak
- “Such a great partnership with Tony and Nancy creating beautiful engagement rings… so happy for all of you” — Cindi Rabe
These testimonials highlight NFJ’s sustained quality and deep customer loyalty. Their reputation is built on decades of positive interactions and heartfelt referrals.
SEO Keywords & On‑Page Optimization
To enhance search visibility and reach fine-jewelry seekers, integrate these targeted keywords:
- Nancy’s Fine Jewelry Los Angeles
- custom fine jewelry LA
- family‑owned gold jewelry LA
- 14k 18k platinum custom rings LA
- Memphis artisan jewelry shop
- personalized engagement rings Los Angeles
Use them naturally in headings, subheadings, and body copy to align with search intent while preserving readability and SEO impact.
Why Nancy’s Fine Jewelry Stands Out
- Family legacy – Authentic generational craftsmanship rooted in a Farsi jeweler lineage.
- Ethical production – Full transparency in materials and techniques, rejecting lower-grade metals.
- Hyper‑personalization – Bespoke experiences in every piece, from consultation to delivery.
- Local mastery – Proudly manufactured in L.A., supporting local artisans and ensuring high standards.
- Trusted relationships – Glowing, longstanding client testimonials reinforce their credibility.